TERRANCE (TERRY) HASSELTINE STS, CTA
Executive Director – Maryland Sports Commission
President – Sport and Entertainment Corporation of Maryland & Baltimore-Maryland 2026
Vice President – Maryland Stadium Authority
Boards: Maryland Tourism Coalition; Fair Hill Organizing Committee; Maryland Cycling Classic; Experience Prince George’s; US Sports Congress; Former Chair, National Association of Sports Commissions
Terry Hasseltine took the reigns as President of the Sport and Entertainment Corporation of Maryland in 2019 as a newly formed non-profit affiliated foundation to support the Maryland Sports Commission, where Hasseltine serves as Executive Director since 2008. In addition to his sport tourism and events responsibilities, he serves as Vice President of the Maryland Stadium Authority’s Marketing and Communication since 2014.
Professional honors and awards received:
- 2022 Maryland Tourism Person of the Year by the Maryland Tourism Coalition;
- 2021 Faces To Watch, Baltimore Business Journal;
- 2019 Maryland Destination Marketing Organizations’ Partner of the Year;
- 2019 Influential Marylander – Freestyle by the Maryland Daily Record;
- 2017 Sport Tourism Executive of the Year by the NASC;
- 2017 Tourism Partner of the Year by Wicomico County Recreation, Parks and Tourism;
- 2011, 20 most powerful people in Baltimore by the Baltimore Business Journal’s Power 20: The Next Generation;
- 2010 Influential Marylander – Civic Leadership by The Maryland Daily Record;
- 2004 Kentucky Colonel.
To date, Maryland Sports has engaged in billions of dollars-worth of economic activity throughout Maryland. And, the organization has secured over $2.25+ billion worth of those activities in direct spending on Maryland’s economy.
Hasseltine has spearhead the 2018/2022 and 2026 efforts to bring the FIFA World Cup to Maryland as part of the overall US and North American bid efforts. In 2011, Baltimore and Prince George’s County, Maryland were represented in the 2022 and 2026 US Bid Book. The 2018 FIFA Congress awarded the World Cup bid to North America with Maryland Sports’ led effort dually recorded in the win.
Hasseltine was instrumental in the creation of the Return To Play: Youth and Amateur Sports guideline response to COVID-19. He fostered the efforts to launch the Youth and Amateur Sports Grant Program in 2018 that passed the House and Senate 172-3, however is delayed due to COVID-19. He helped launch a dedicated web site to support the TEAM Maryland partnership initiative: (www.TEAMMaryland.us).
He led the efforts to develop the 2017 Affiliated Foundation Bill that was passed unanimously by the House and Senate and signed into law in May 2017; Sport and Entertainment Corporation of Maryland was established in 2019, the first Affiliated Foundation based on House Bill 1619.
Since arriving in Maryland, Hasseltine has been instrumental in leading various bid-development and event-support opportunities for the state related to:
UCI Maryland Cycling Classic
World Lacrosse Women’s World Championship
FEI Maryland 5 Star at Fair Hill
FIFA World Cup™
ICF Canoe Slalom World Championships
- NCAA Men’s Lacrosse National Championships
- NCAA Women’s Lacrosse National Championships
- World Football Challenge (Chelsea v. AC Milan)
- Dew Tour
- CONCACAF Gold Cup
- IronMan Maryland
- USATF Junior Olympics
- Baltimore Grand Prix
- Army-Navy football games, and more
- 2009 World Football Challenge (Chelsea v. AC Milan)
- 2010 International Soccer Match(s)
- 2010, 2011 and 2014 NCAA Men’s Lacrosse National Championships
- 2011-2014Dew Tour: Beach Stop
- 2012 USATF Junior Olympics
- 2013 & 2018 USATF Indoor Master Nationals
- 2012-13 ACC Men’s Soccer Championships
- 2011-2013 Baltimore Grand Prix
- 2014 ICF Canoe Slalom World Championships – Deep Creek
- 2013 & 2015 CONCACAF Gold Cup Quarterfinals
- 2011, 2014 and 2016 Army-Navy Games
- 2014- present IronMan Maryland
- 2018-2019 USA Cycling Amateur Road Nationals
- 2019-22 NCAA Women’s Lacrosse National Championships
- 2018 Star Worlds Championships
- 2020 FEI CCI5* (now 2021)
- 2020 Maryland Cycling Classic (now 2022)
- 2021 FIL Women’s Lacrosse World Cup (now 2022)
- 2021-23 CIAA Men’s and Women’s Basketball Championships
- 2021 USAC Marathon Mountain Bike National Championships
- 2026 FIFA World Cup (North American Bid)
- and numerous amateur sporting events
Hasseltine was instrumental in creating the TEAM Maryland (statewide) initiative and the Mid-Atlantic Amateur Sports Alliance (MAASA) (lower eastern shore). These two multi-jurisdictional initiatives and collaborations are standard bearers for the Sport Tourism industry.
Hasseltine was the Chairman of the National Association of Sports Commissions (NASC, now Sports Events and Tourism Association – Sports ETA) from April 2013-April 2014. During his tenure as Chairman, the Association saw significant growth in membership, revenues and increased attendance at their annual Symposium. He served on the NASC Board of Directors for over 10 years; five of those years on the Executive Committee and one year as the first ever Events Right Holder to serve on the NASC BOD. Hasseltine also serves on the Maryland Tourism Coalition Board of Directors, US Sports Congress Advisory Committee and serves in an advisory role with the Maryland Horse Industry Board.
In May 2009, the Office launched its first significant marketing tool: a state-of-the art website with searchable sports facility directory (www.MarylandSports.us); the site was re-launched/enhanced in spring 2014. The web site is directed to sporting-event and travel industries in the state, national and international markets.
Prior to coming to Maryland, Hasseltine was deputy executive director of the Kentucky Sports Authority (KSA) where he developed a 24-member community marketing collaborative to promote the state as a sports travel destination. He played a significant role in the efforts to bring 2008 Ryder Cup and 2010 AllTech FEI World Equestrian Games to the Commonwealth. Before joining the KSA, he was director of operations for the Greater Louisville Sports Commission, a championships administrator/regional director for the National Association of Intercollegiate Athletics (NAIA), and a site coordinator for the National Collegiate Athletic Association (NCAA).
Hasseltine received his B.S. in Sports Management (and Communications) from the State University of New York College at Cortland and is accredited as a Sports Tourism Strategist (STS) from the National Association of Sports Commissions. In addition, he holds the Certified Tourism Network’s accredited of Certified Tourism Ambassador (CTA).