The History of the Maryland Sports Commission
The Maryland Sports Commission was founded in 2008 as a result of a partnership between the Maryland Stadium Authority (MSA) and the Department of Business and Economic Development (DBED, now Commerce). This partnership was sparked by a Governor’s transition report stating a “need to focus on sports.”
The goal of this partnership was to develop a marketing strategy to attract regional, national and international sporting events to the state for sports and recreational activities. This led to the formation of the Office of Sports Marketing, led by Terry Hasseltine (to be re-branded as “Maryland Sports” in 2014) has the same mission that we have today:
To enhance Maryland’s economy, image and quality of life through the attraction, promotion, retention and development of regional, national and international sporting events.
Throughout this effort, the assets and appeal of Maryland as a destination for sports are showcased to millions of spectators and visitors.
Below is a history of Maryland Sports, along with brief recaps of each year’s achievements. This history starts from 2008’s transition report and including hiring an Executive Director, the re-branding of “Maryland Office of Sports Marketing” to Maryland Sports – The Sports Commission for the State of Maryland. Click on the year you want to view below.
- Maryland Sports was back on the road in Fiscal Year 2023 working to recruit new sport tourism events to the state. The year also saw an increase in interest for the Youth and Amateur Sports Grant and Michael Erin Busch Fund, while TEAM Maryland continued to grow.
- Attended and sponsored numerous trade and industry conferences including: TEAMS in Oklahoma City, Oklahoma in October, US Sports Congress in Richmond, Virginia in early December, and the SPORTS Relationships Conference in Savannah, Georgia.
- Traveled to several statewide conferences and events including Maryland Tourism Day in Annapolis in February and the Maryland Tourism and Travel Summit in November.
- Applications for consideration for the Maryland Sports Youth and Amateur Sports Grant & Michael Erin Busch Fund (Grant & Fund) exceeded more than $2.24 million dollars for more than 70 events statewide
- TEAM Maryland continued to grow as Allegany County was added as a new DMO to the marketing initiative. TEAM Maryland also saw the formation of its internal leadership team, made up of DMO representatives from across the state of Maryland
- Working with sport tourism consulting group, the Collective Best, TEAM Maryland implemented several actionable items including new approaches to collectively market TEAM Maryland to Events Rights Holders and the entirety of the sport tourism industry.
- Inaugural 2022 Maryland Cycling Classic supported by UnitedHealthcare held Labor Day weekend
- Maryland Sports hosted 2022 USA Cycling Marathon Mountain Bike National Championships in Frederick, Maryland
- October saw the second edition of the newly branded MARS Maryland 5 Star at Fair Hill presented by Brown Advisory
- Terry Hasseltine was named Maryland Tourism Person of the Year by Maryland Tourism Coalition in November 2022.